This is a hybrid role to be based near one of our offices in New York City, Los Angeles, Oakland or Austin. We are seeking a highly capable B2B Demand Generation leader to join Material and drive demand strategy and execution across key clients. This role will play a critical part in building and orchestrating modern, full-funnel demand engines—particularly in complex B2B environments with long sales cycles and multi-stakeholder buying journeys.
Requirements
- Develop and execute end-to-end demand generation strategies aligned to client growth objectives
- Define target audiences, buying groups, and priority accounts in partnership with client stakeholders
- Drive full-funnel performance across awareness, engagement, conversion, and pipeline
- Design and implement ABM programs for enterprise and high-value accounts
- Partner with client sales teams to orchestrate personalized, multi-touch engagement strategies
- Establish account prioritization frameworks and track account progression
- Lead CRM strategy for clients, including segmentation, lifecycle design, and contact strategy
- Define how CRM supports demand generation, lead nurturing, and long-term customer value
- Ensure CRM is structured to enable personalization, measurement, and scalable growth
- Foundational understanding of CRM systems, with ability to see strategy through to execution
- Partner with internal & marketing operations teams to optimize CRM systems (e.g., Salesforce) and MAP platforms (e.g., Marketo, HubSpot)
- Oversee lead scoring, routing, and database health
- Ensure seamless integration across data sources, channels, and reporting systems
- Experienced working with CDP system for audience automations
- Ability to see across the entire campaign system to suggest optimized channel mix based on connectivity between CRM and Media
- Ensure consistency of messaging and experience across touchpoints
- Experience in guiding clients toward automated experiences for personalized communication (including dynamic audience and content orchestration)
- Build and refine lead management frameworks, including scoring, routing, and nurturing
- Design lifecycle programs that move prospects through extended consideration cycles
- Continuously improve lead quality and conversion rates
- Serve as a trusted partner to client marketing and sales teams
- Facilitate alignment across stakeholders to ensure shared goals and accountability
- Translate strategy into actionable plans and measurable outcomes
- Define KPIs and reporting frameworks tied to pipeline and revenue impact
- Use data, testing, and insights to continuously optimize performance
- Leverage tools such as intent data and analytics platforms to improve targeting and efficiency
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance
