CRM & Loyalty Manager
Nothing Bundt CakesDallas, Texas, United States
Posted March 25, 2026
Full Time
About the Company
Nothing Bundt Cakes, founded in 1997 by Dena Tripp and Debbie Shwetz, produces handcrafted Bundt cakes using premium ingredients and has grown to over 500 corporate and franchised locations across 40 U.S. states and Canada. The company serves a wide range of clients, from individual dessert lovers to corporate partners, with a strong focus on weddings and corporate gifting. It distinguishes itself through its commitment to quality, its unique heritage of being more than 90% female-owned, and its dedication to creating smiles through every cake. Guided by a mission to "Bring the Joy every day," Nothing Bundt Cakes remains a beloved choice for celebrations and B2B gifting alike.
Job Description
The CRM & Loyalty Manager will optimize messaging channels and develop customer relationship management and loyalty initiatives to drive engagement and retention.
Requirements
- 3-5 years of experience in CRM and/or loyalty marketing
- 3-5 years of experience in SMS/mobile experience with platforms like Zeta, Attentive, Twillio, or Airship
- 3-5 years of experience in email production and deployment experience using platforms like Zeta, HubSpot, Salesforce Marketing Cloud, Braze, or other enterprise level email service provider
- Intermediate expertise in Excel and PowerPoint
- Experience with BI tools like Looker, Tableau, Power BI, etc.
- Intermediate expertise in HTML/CSS and troubleshooting code
- Knowledge of Ampscript, Liquid, or SQL
- Knowledge of Google Analytics
