Sr. Lifecycle Marketing Specialist

We’re seeking an experienced professional to join our Lifecycle Marketing team. Reporting to the Director of Acquisition Marketing, the Senior Lifecycle Marketing Specialist is responsible for both the management and execution of multi-channel marketing campaigns.

Requirements

• 5+ years of experience in lifecycle marketing with hands-on campaign execution.
• Bachelor's degree.
• Experience in email, push notifications, in-app and in-account messaging strongly preferred.
• Direct experience building journeys with a modern marketing automation platform, preferably Iterable, Braze, SFMC, Marketo, or similar tools that use modern DAG workflows.
• Expert-level HTML/CSS for email (fluid/hybrid frameworks, dark mode) with autonomous cross-client QA and troubleshooting via Litmus or EoA.
• Knowledge of A/B testing and ability to translate complex test designs into campaign journeys.
• Working knowledge of API events and webhooks.
• Working knowledge of lifecycle marketing best practices.
• Ability to work independently with minimal supervision.
• Solid understanding of JSON data structures and how to leverage them in a templating language is a plus.
• Experience using event-driven patterns is a plus.
• Iterable or similar journey-driven campaign execution experience is a plus.
• Fintech or similarly highly-regulated industry experience is a plus.

Benefits

• Competitive salary
• 401(k) with a 5% company match
• Flexible time off
• Paid parental leave
• Annual wellness allowance
• Comprehensive health coverage
• Udemy access
• Childcare assistance
• Pet insurance
• Savings through Beneplace