Head of CRM (m/f/d)

Yepoda is seeking a Head of CRM to own and scale the company's end-to-end customer lifecycle to maximize LTV, retention, loyalty and incremental revenue. The ideal candidate will have extensive experience in CRM, lifecycle, retention or loyalty within a high-growth e-commerce or omnichannel business, ideally in consumer, retail industries, beauty experience a strong plus.

Requirements

• Own Yepoda's global CRM strategy across the full customer lifecycle, positioning CRM as a core growth and margin lever
• Drive retention, loyalty, repeat purchase and customer lifetime value, while materially reducing dependency on paid acquisition
• Lead global CRM execution across email, text and WhatsApp, with best-in-class segmentation, personalisation and experimentation
• Drive AI-powered personalisation efforts across CRM, increasing relevance through advanced segmentation, cohort building, predictive logic and automation
• Build and scale lifecycle programs including onboarding, post-purchase, replenishment, cross-sell, loyalty and win-back to reduce churn and increase frequency
• Establish clear ownership of retention and CRM performance, including testing frameworks, cohort analysis, incrementality and reporting
• Own and evolve loyalty strategies that drive long-term engagement beyond discounts, and support expansion into omnichannel and retail contexts
• Partner closely with Performance Marketing, Brand, Product, Analytics and Customer Care to ensure CRM is fully embedded in the growth engine
• Build, lead and develop a high-performing global CRM team, setting clear standards, ownership and ways of working
• Champion a customer-first mindset across the organisation, grounded in data, empathy and commercial impact

Benefits

• Dynamic Environment
• Accelerate Your Career
• Inspiring Workspace
• Hybrid Working
• We Value Diversity
• Employee Discounts
• Unique add-ons